FOR BUSINESSES & BRANDS
HELLO
XSIGHT formed 15 years ago as company specializing in visual content and even though we’ve evolved and expanded over the years, we always go back to what we were founded on: Connecting people and creating a human connection through our imagery and storytelling. Our mission is to create meaningful content that will connect with audiences in a way that sparks their interest and stays with them. We are a team that is invested in what we do and aim to have fun while we’re doing it! We like to say “yes!” to challenges and then meet them head on as we continually evolve. We are passionate about seeing brands succeed, inspired by the challenges of a visually stimulated world and driven to create content that connects people in a meaningful way.
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OUR CORE CREATIVE TEAM
SCOTT RODIER
Creative Director/Senior Producer
Scott has been in the industry for seventeen plus years and is highly versed in producing original content and how it translates to B-to-B and B-to-C marketing strategies. In his role as Creative Director, he has experienced lots of change over the years that spans all aspects of communications from production to advertising and branding, to digital marketing and employee communications. He has helped counsel brands of different sizes and industries including Make-A-Wish® and Arden Hills Resort & Club, among many others. This experience has helped him to not only be a marketing specialist, but also become a business problem solver and management resource. His career has allowed him to touch all aspects of the creative industry and he continues to spend most of his time ensuring all the pieces of puzzle fit together.
Outside of XSIGHT, Scott is a husband and father of two girls and loves finding time to refine his skills as a carpenter and craftsman.
Primary Interests
KRISTEN ORY
Project Manager
Kristen has been with XSIGHT for four years and spent the previous five years working in digital marketing. Finding and telling the stories that help build brands, engaging audiences and motivating employees is the focus of her work. Kristen’s experience includes managing teams, SEO strategies, web content development and corporate and internal communications. She’s worked with clients and companies across many fields – corporate, nonprofit, small business and professional services. She’s passionate about deadlines, time management and celebrating a job well done!
To round out her days, Kristen always finds time to discover the continually evolving Sacramento food and art scene with her husband.
Primary Interests
MOLLY JANSEN
Production Coordinator
Molly started her XSIGHT career after moving from the Santa Cruz area with her husband. What drew Molly to her role at XSIGHT was her passion for representing our clients’ ambitions by forming connections not only with them, but between their brand and their consumers. Molly brings 15 years of managing client partnerships and creative problem solving across a variety of areas. From her time as Production Coordinator at CrossFit, Inc. she‘s well versed in leading large teams across key creative touch points to ensure challenges are met head on with creative solutions!
When Molly is not at XSIGHT, she enjoys spending time with her two cats, tending to her garden, skiing and hiking in Tahoe (oh, and spending time with her husband!).
Primary Interests
PHIL MOHR
Director of Photography
Phil Mohr is a creative thinker, inspiration seeker and insane jack of all trades. He brings contagious energy and perspective to the team as no task is ever too big or too small for him to meet head on. He’s driven by the idea of creating and capturing content with intention and that is how he leads our video team – with the focus on what needs to be done, and determining can it be done better. From his experience at Smosh and PBS, Phil understands and continually demonstrates the importance of evolving as much as possible in this ever-changing industry.
A true beer-aficionado, Phil spends his time outside of XSIGHT trying the local breweries, especially the ones that allow for him to bring his adorable Boston Terrier, Pickles.
Primary Interests
NICOLE SEPULVEDA
Art Director/Lead Photographer
Great photography comes from collaboration and blurring the line between rigidity and fluidity. That’s the creative leadership and skill that Nicole brings to the XSIGHT team. She is described as passionate, originative, meticulous and just a bit obsessed with color and light. Nicole leads XSIGHT’s photography team with gusto – always working to ensure that the team and our clients benefits from inspiration, enthusiasm, conversation and creativity.
Nicole’s experience includes ten+ years working with XSIGHT and building the brand, having her work featured in Vogue Italia and being an award winning portrait photographer. When she’s not thinking about projects and shoots, Nicole and her husband plan for the next concert they’ll be attending or destination they’ll be traveling to.
Primary Interests
WHAT WE DO
We are your advertising and marketing partner. Our job is to understand your business, create content that is inline with your brand and give you solutions to maximize your ROI.
Building, refining and enhancing brands
Connecting brands with their audiences
Creating long-term brand loyalty
HOW WE CAN HELP
There is always a story to tell and countless ways to tell it. We embrace the job of determining the best way to tell your brand story to your customers, how it will attract new customers, activate their interests and engage all audiences.
HOW WE CAN HELP
We recognize the importance of having a website that is both beautifully designed and highly functional. We build websites for businesses of all sizes and our goal is to always create sites that are unique to the business or company but that also measurably drive leads, sales, and deeper user engagement.
Great photos ARE great marketing.
Ensuring that your marketing photos are consistently showcasing your company, brand, products and services in a professional and high quality way will help to convey not only your own dedication to your industry, but will also aid in successfully telling your company story and create alignment across your brand.
RECENT VIDEOS
XSIGHT Demo Reel
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PROJECT OVERVIEW:
The goal of this project was to create a video to showcase our client’s 100 year anniversary at their Centennial Celebration. They had a very specific idea for how to grab their audiences’ attention and wanted to convey their message of “highlight the past, but look to the future”.
Our team worked in conjunction with our client to create and refine the concept as well as write the script and interview questions to form a cohesive story between voice over and featured members.
THE CHALLENGE:
AGC came to us with just over a month to plan, shoot and edit this video. Our team worked closely with the AGC team to make use of the time we had as efficiently as possible and the result was a completed video that was delivered on time and made the impact our client was looking for at their event where it was showcased.
Note: Not all footage was captured by XSIGHT. In the interest of time, some AGC members provided content to be used. XSIGHT conducted all interviews and captured about 80% of the other video content.
CLIENT TESTIMONIAL:
We had a really tight deadline, cats to herd, and a lot of pressure to make this the best video of the year. This was the new AGC team’s debut and one of the biggest opportunities for us to show to our members we have our act together and we are stronger than ever. And the videos really helped seize the opportunity.
Last night the videos stopped everyone in their tracks. Attendees were loud while catching up with each other but completely stopped talking and eating to watch. They cheered when they saw their friends on screen, and we got a lot of whistles and hollers at the end. The video also made people want to participate in our communications work because they were so impressed with the production.
Lastly, our outgoing President, Jerome Di Padova, said last night was one of the highlights of his career and the videos captured the pride in his heart for the industry. He was also thrilled with his boss, Mike Aparicio’s, interview.
I could not be more grateful. You made my start to working with AGC so special. Please thank your whole crew for me.
– CAITY HEIM – Communications & Marketing Manager at AGC of California
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PROJECT OVERVIEW:
The goal of this project was to create a public service announcement for the Arc of California that could be used to convey the message that people with disabilities who are victims of violent and sexual crimes have resources to help them navigate through the situations. The main message was to focus on “I am not alone”.
Our client developed this concept knowing how best to speak directly to their audience and XSIGHT worked with the Arc of California to refine the concept as well as create the storylines for each scenario to be able to convey the situations that they may face, but to also create a sense of hope and community.
THE CHALLENGE:
Conveying a direct message in different ways to an audience with many different disabilities while maintaining a balance of demonstrating what services are offered without coming across as too dark or hopeless.
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PROJECT OVERVIEW:
The goal of this project was to create a video for the Sacramento Visitor’s Bureau (Visit Sacramento) that would showcase Sacramento in a way that would appeal to large event planners and entice them to consider holding their upcoming events in our city. The concept was built collaboratively with our client and centered around the idea of “Sharing a Moment”. The culture and vibe of Sacramento was high on the list of items that our client wanted to convey in the video as well as multiple well-known locations and activities.
THE CHALLENGE:
We were tasked with creating this video to have our different characters be showcased in different areas of the city at different parts of a very specific song and so continuity and timing were everything during our planning and shooting. It’s safe to say that our team knows this song by local band Hanz very very well and that we all lost money on the bet that at least one extra would end up in the pool on that last scene!
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PROJECT OVERVIEW:
The goal of this project was to create a time-lapse video of the temporary housing for the clean-up crew that was brought in to Paradise, CA after the Camp Fire. Our client wanted to document the process and quick turn-around time of their services and in brainstorming with them, we came up with a way to enhance the time-lapse by also capturing some of the day-to-day construction as it was happening.
THE CHALLENGE:
We were tasked with meeting tight setup deadlines for our time-lapse camera in order to capture the project from start to finish. In conjunction with that, we had some environmental challenges of securely mounting a camera high enough in an otherwise bare landscape so that it could withstand wind and rain. Our team found a solution and the resulting video ended up being enhanced by the time-lapse and our client has a full documentation of the work and service they provide!
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PROJECT OVERVIEW:
The goal of this project was to create a 1-2 minute sizzle video of the Napa Valley Film Festival to create hype for use in their marketing and promotions for the upcoming year’s festival. The video needed to showcase not only that films are part of the festival experience, but also the many venues, wineries, culinary aspects and events that are available with ticket purchases.
THE CHALLENGE:
Covering a five day festival with live events happening 12+ hours a day while still being mindful to capture all content in a creative and intriguing way. Capturing dynamic content while still being nimble enough to run from event to event and create an engaging marketing video at the conclusion.
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PROJECT OVERVIEW:
The goal of this project was to create a video to play at Visit Sacramento’s annual luncheon that would convey the new Visit Sacramento motto of “Nothing In The Way”. Our client developed the concept of highlighting different Sacramenten’s who embody that theme in their contributions to the community.
THE CHALLENGE:
Coordinating with six very busy people who were in the middle of furthering their business endeavors (hence why they were chosen by Visit Sacramento to feature) and finding the best way to showcase the “rebel” side of each person in a very short video. The biggest challenge with this video though was determining what to cut out of the video since all of the people we highlighted all have great personal stories!
OUR CREATIVE PROCESS
With each new project that we begin, we’ve found that the following actions are what ultimately help define the client’s vision and ensure we can develop it successfully:
COLLABORATE TO SHAPE THE VISION
With every client, we begin the project with an intake session. We formulate a list of questions intended to encourage organic thoughts and conversation about not only where a vision currently stands, but also what you hope to accomplish. From there our team brainstorms and refines the vision through scripting and storyboarding until we have a fully formed vision of the project. This sets the foundation for the work we will create together from that point forward.
MAKE THE VISION INTO A REALITY
It takes a team of creative and dedicated people to make a vision into reality! At XSIGHT, we have a highly experienced group of industry professionals who work together to do just that. With your vision as a roadmap, we plan and execute every part of production to ensure that we capture the story and all story elements in a way that will be effective and impactful while keeping in line with the goal of the project.
FINALIZE & PREMIERE THE PROJECT
The previous steps all work towards the finalization of the project. In post production, we lay out the story and refine it until it is
completely in line with the messaging that was defined in pre-production. We then put the finishing touches on the project that will make it visually and audibly
striking. We can work with our clients on rolling out their finished videos so they have the greatest impact and success as possible.
KIND WORDS FROM OUR AMAZING PARTNERS
We believe in forming long-lasting meaningful relationships with our clients. It allows us to immerse ourselves in their businesses and brands to help them deliver their message and meet their goals with each new piece we create with them!
GET IN TOUCH
If you’d like to learn more about our visual content services, our company, team, process or anything else, please don’t hesitate to reach out to us! We can be reached at studio@xsightusa.com or 916-444-9100.
We look forward to learning more about you, your brand and any ideas you have for visual content for your marketing projects!