PROJECT: Perspectives On Leadership Event Intro Video
DATE: October 2016
CLIENT: Sacramento Metro Chamber
PROJECT DETAILS: The Sacramento Metro Chamber asked us to create an opening video to their Perspectives on Leadership event. The event focused around the idea that no one word defines leadership and aimed at celebrating leaders who are known for breaking down barriers and redefining the rules.
Our job was to create a video that would serve as the opening to the event to capture the attention of the attendees and give them a glimpse of what they could expect to take away from the day.
We wanted the opening to be informative enough to keep the viewers engaged and leave them with a sense that they’d be hearing from some influential guest speakers. So we worked with the Metro Chamber to draft a voice over and through the chambers connections were able to get a well known local news reporter to record the voice over.
We worked with the women who were set to be the panel speakers to record them at their jobs and performing their roles as leaders. Our goal was to highlight their individual leadership styles to reinforce the idea that there isn’t one ideal method when it comes to leadership and leading a team.